Digital Marketing

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…

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B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So…

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Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial…

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational…

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Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job.…

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Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity,…

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How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM)…

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How Brands Can Act Responsibly During a Crisis

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I…

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Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance…

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