Business Strategy

    Uncovering permission-based marketing: Seven tips for a cookieless future revealed

    In this modern, fast-paced era of e-commerce, reaching out and targeting your customer base is…
    Business Strategy

    What Is Marketing Operations? [Infographic]

    This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects,…
    Business Strategy

    Why Omnichannel Is the Way Forward for B2B Marketers

    Email, website, chatbot, PPC, Zoom calls… B2B buyers have access to more channels than ever…
    Business Strategy

    The Top Challenges Women Face in Revenue-Generating Roles

    Women in revenue-generating roles say compensation is the top challenge they face at work, according…
    Business Strategy

    Digital Industries Software Realizing Sustainability In Chemical Manufacturing

    By its very nature, the chemical industry has been addressing sustainability issues since its inception.…
    Business Strategy

    The User-Generated Content Advertising Ecosystem [Infographic]

    This infographic explores performance trends for UGC advertising and how social networks are investing in…
    Business Strategy

    B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    Over the last 20 years, the world has come to terms with the issues that…
    Business Strategy

    The 7 Principles of Conversion-Centered Landing Page Design

    Designing an optimized landing page isn’t just a task — it’s an art form. If…
    Business Strategy

    Fast close. Faster insights. Amplify your impact through automation

    Struggling to close your books each month? Spending weeks reconciling accounts? With Sage’s industry-leading cloud-native…
    Business Strategy

    Brand Transformation Framework

    Managing your brand and reputation is certainly crucial for any institution’s sustained growth and success.…
    World MarTech
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