Business Strategy
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Jul- 2022 -12 July
The Importance of B2B Communities: What’s in It for Marketers?
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables.…
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12 July
Four steps to selecting the right companies to target with ABM
With 87% of B2B marketers reporting that ABM outperforms all other business strategies in terms of ROI, it…
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12 July
How to Trim Your Out-of-Control Martech Stack
You ever wake up one day and realize that your martech stack is completely out of control? Here’s what may…
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12 July
The Top Tactics for Generating High-Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of…
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12 July
Five Problems That Drive Customer Churn [Infographic]
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough…
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12 July
Challenging the 95-5 Rule: How Buyer-Intent Data Proves More B2B Buyers Are In-Market
This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for…
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12 July
Your B2B Website Power Page: Seven Must-Have Ingredients
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking…
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12 July
How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how…
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12 July
Four Ways Conversational AI Can Boost Conversions [Infographic]
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and…
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12 July
The Metaverse – The Future of Creating Meaningful B2B Connections?
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
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