Business Strategy
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Jul- 2022 -12 July
How 4.6 Million First-Party Registrations Produced 72k Buyer-Level Intent Insights
Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of…
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12 July
The Martech Solutions Marketers Can’t Live Without
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without,…
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12 July
Four Ways to Amplify Your Media Relations
Working in PR and media relations means no day will ever be the same, so it’s imperative that you roll…
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12 July
The Most Commonly Tattooed Brands [Infographic]
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram…
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12 July
Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It
“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged…
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12 July
The Digital Activities Marketers Are Excelling At and Struggling With
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but…
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12 July
Four Digital Marketing Lead Gen Tactics Not to Give Up On
Digital marketing consists of so many tactics that it can be hard to tell what’s working–which may be why many…
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12 July
The World of Interconnected B2B Experiences
The Importance Of “The Total Experience” For many years, customer experience (CX), user experience (UX) and employee experience (EX)…
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12 July
Seven Pillars of B2B Brand Reputation Management
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can…
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12 July
The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides…
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