Business Strategy
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Jul- 2022 -12 July
The Life of a Social Media Manager [Infographic]
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how…
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12 July
The workplace has changed for good. This is what you need to know to keep your team happy
Traditional workplace perks such as 28 days of vacation, paid sick days, dress down Fridays, and bake sales,…
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12 July
Super-charged lead generation: How to drive more ROI from your enquiries
Even when business confidence is at a low, marketers are still under pressure to maximise ROI from their…
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12 July
Learning What B2B Buyers Want Through Content Consumption Data
For the second year in a row, content consumption increased in a big way. In total, since the beginning of…
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12 July
Paying attention to your brand is always on trend
Know what it takes to ensure your brand is appealing to the customer and the future employee
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12 July
B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)
A time for reflections back and projections forward
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12 July
Five strategies to create a B2B customer experience that beats the competition
Exceptional CX inspires loyalty, preventing your competitors from luring away your top customers. But do you know what…
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12 July
The Top Three Ingredients of a Smart B2B2C Marketing Strategy
What we marketers call a business-to-business-to-consumer (B2B2C) model–having not only businesses but also their consumers as marketing audiences–can be daunting…
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12 July
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson…
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12 July
The Top Challenges Women Face in Revenue-Generating Roles
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women…
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