Business Strategy
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Jul- 2022 -12 July
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be…
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12 July
The Top Challenges Women Face in Revenue-Generating Roles
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women…
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12 July
Three Ways to Get More PR for Your Business
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to…
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12 July
Why the diversity of thinking will dominate the future of creativity in the experience economy
Forget the traditional ‘power pair’ creative duos focused on visual arts and language. It’s time to think outside…
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12 July
B2B companies need deep learning ‘therapy’ to overcome modern data challenges
Over the last 20 years, the world has come to terms with the issues that come with a…
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12 July
‘Change’ and ‘new’ are two great words – so long as they don’t apply to you!
I coined this title phrase some years ago, having often observed strong resistance to innovation and change in…
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12 July
Education, consistency and patience: The keys to retaining your customers
A single sale doesn’t guarantee the conversion to repeat business. Consider education, consistency, and patience core pieces of…
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12 July
How to Connect the NetLine Portal to Zoho CRM
Zoho CRM is one of the more popular CRMs across the world—especially in India, where the company’s headquarters and the majority…
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12 July
Four Design Principles To Bring Research To Life
The relationship between design and market research may not be immediately obvious. As a data-driven industry, we love to get…
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12 July
How To Avoid Selection Bias In Market Research
What Is Selection Bias? Selection bias occurs when research participants are not randomly selected. This leads to errors in research…
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