Business Strategy
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Jul- 2022 -12 July
‘Change’ and ‘new’ are two great words – so long as they don’t apply to you!
I coined this title phrase some years ago, having often observed strong resistance to innovation and change in…
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12 July
Education, consistency and patience: The keys to retaining your customers
A single sale doesn’t guarantee the conversion to repeat business. Consider education, consistency, and patience core pieces of…
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12 July
How to Connect the NetLine Portal to Zoho CRM
Zoho CRM is one of the more popular CRMs across the world—especially in India, where the company’s headquarters and the majority…
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12 July
So you think you’re mature? Let’s see…
Marketing teams have come a long way when it comes to mastering data – in their own eyes…
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12 July
Leveraging emotional science to build a better brand
I’m Mario Natarelli, managing partner of MBLM (Pronounced (Emblem). We are a brand agency headquartered in NYC. Over…
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12 July
Are you a CMO worried about budget? Read this
It’s a tough time to be a marketing leader. Digital spend is accelerating and new channels are proliferating…
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12 July
Uncovering permission-based marketing: Seven tips for a cookieless future revealed
In this modern, fast-paced era of e-commerce, reaching out and targeting your customer base is more important than…
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12 July
Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it
The business landscape is undergoing a level of digital transformation that we have not seen since the emergence…
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12 July
Six steps to optimise lead generation
Year after year, businesses lose valuable time to ‘bad leads’ that never convert. This is particularly challenging for…
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12 July
How B2B marketers can build a business brand
It goes without saying that the pandemic has transformed marketing to new, digital heights. But it’s not all…
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