Business Strategy
-
Jul- 2022 -12 July
The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at…
Read More » -
12 July
How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]
Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and…
Read More » -
12 July
How to Use Psychology in E-Commerce [Infographic]
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence…
Read More » -
Jan- 2021 -14 January
CX Masters Podcast Series #3: Bruce Temkin, Qualtrics XM Institute
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets…
Read More » -
14 January
[Upcoming Webinar] The Generational Factors that Impact Decision Making in B2B
Title: Tea Break Talks with LinkedIn and Merkle B2B: The Generational Factors that Impact Decision Making in B2B When: Wednesday,…
Read More » -
14 January
[Upcoming Webinars] Creating the Ultimate Customer Experience: An In-Depth Look Across Key B2B Industries
Summary In November, B2B International and Merkle B2B launched Brand Superpowers for Ultimate B2B Customer Experiences, a report drawing from…
Read More » -
14 January
CX Masters Podcast Series #4: James Dodkins, Rockstar CX
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets…
Read More » -
14 January
The Importance of a Consistent Customer Experience
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Read More » -
14 January
Why Customer Complaints Are a Gift
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Read More » -
14 January
4 Steps to Establishing Stronger Emotional Connections With Your Customers
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Read More »
