Cloud Computing

Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale.…

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16 Video Production Tips to Enhance Quality and Drive Views

I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s…

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How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]

As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started…

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Bodega’s Matt Zaremba on How to Avoid Empty Calorie Marketing

Art and marketing are made for each other, and this week’s master proves that. He’s done collabs with brands like…

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HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels

“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber…

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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…

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B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So…

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Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial…

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational…

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Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job.…

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