Cloud Computing

What’s Holding AI Adoption Back in Marketing? [New Data]

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid…

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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key…

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5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]

Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business…

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How to Make the Perfect PPC Landing Page (+ Examples)

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their…

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Portfolios vs. Resumes — The Complete Guide

In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To…

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Should Marketers Optimize for Bing? [Data + Expert Tips]

When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about…

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SEO For Plumbers — How to Show Up in Google Results

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand…

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International PPC: The Complete Guide

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an…

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A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]

As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but…

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2024 Creator Economy Predictions

Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the…

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