Cloud Computing

How to Create a Landing Page: The Ultimate Guide

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are…

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10+ Reasons Why Overworking is Bad for Your Health (and Your Career)

Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and…

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Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports

We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The…

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Should your brand be on Threads? What to Consider Before Signing Up

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be…

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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

User-generated content (UGC) has become increasingly important over the past few years.  In fact, in a recent HubSpot survey of…

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11 Skills You Need in the AI Era [Data + Tips]

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every…

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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment,…

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Can Artificial Intelligence Write Better Email Subject Lines Than Humans?

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase…

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Gen Z Business Spotlight: Chamberlain Coffee

World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers…

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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Part of my marketing job is to send emails and track their progress, so I know a lot about the…

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