Cloud Computing

Should Brands Address Social Issues?

When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put…

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How to Create a Segment in Google Analytics

Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to…

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Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using…

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Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business

Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping…

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Is Threads losing steam? [New Research]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew…

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Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.…

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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social…

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100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween…

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How to Create an SEO Report — The Complete Guide

Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first…

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Are Meta’s Celebrity Bots Taking AI Too Far?

She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is…

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