Cloud Computing

Making the Most of Electronic Resumes (Pro Tips and Tricks)

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job…

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Walmart Wins Black Friday Marketing with Mean Girls Campaign

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen…

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Tips From @ChrisBrogan on How to Beat Dunbar’s Number

The theory that we can only hold a finite number of stable social relationships has long been debated. That number,…

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AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product…

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3 Native Entrepreneurs in Different Sectors

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…

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TikTok Leads: Tools and Strategies for Generating Leads on TikTok

As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1…

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22 Examples of Nostalgia Marketing that Make Customers Feel Good

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future,…

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8 Must-Have Tips for Writing Landing Page Copy That Converts

Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human…

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Community Managers: What They Do & How to Be a Great One

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies…

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Four Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call…

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