Cloud Computing

The First 5 Things I’d Do if I Were Starting My Business Over Today

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Read More »

Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from…

Read More »

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once…

Read More »

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve…

Read More »

How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission…

Read More »

INBOUND 2024: Co-creating with AI to Drive Growth

The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature…

Read More »

Best AI Tools for B2B Marketing in 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing…

Read More »

How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips

Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with…

Read More »

Visual Storytelling: 10 Stunning Examples to Inspire You

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share…

Read More »

16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]

B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen…

Read More »