Digital Marketing

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer…

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10 Reasons Why No One Is Watching Your Video Content

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.…

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Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros…

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Using Video for Branding: 5 Top Brand Examples

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are…

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How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email…

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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what…

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How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small…

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Could TikTok Be Banned… Today?

What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to…

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How Much Does an Explainer Video Actually Cost? [New Data]

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…

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Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark.…

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