Digital Marketing

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a…

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How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow,…

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Brand Tracking: How to Streamline This Process With AI

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy…

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You’re Not The Hero — Your Customer Is

April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has…

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Relationship Cultivation Strategies: 3 Ways to Build Event Connections

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it…

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The First 5 Things I’d Do if I Were Starting My Business Over Today

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from…

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once…

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B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve…

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