Digital Marketing

AI Media Planning: 6 Expert Tactics You Can’t Ignore

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie…

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The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment

As a business, focus and alignment are everything. There are so many things you can do to move the needle,…

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23 of My Favorite Free Marketing Newsletters

Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related…

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Instagram Productivity Hacks That Actually Work For Me

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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The Best AI Search Engines to Try in 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns…

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I Tried 5 AI Logo Generators. Here’s My Favorite

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In…

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Understanding the Impact of Google Consent Mode For Your Business in 2024

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by…

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Disruptive AI Video Trends that are Transforming Marketing in 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to…

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AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it…

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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words…

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