Social media is no longer just a platform for brand awareness; it’s now a key driver across the entire customer journey. This report, based on a survey of over 8,000 consumers, reveals how social media influences awareness, consideration, purchase, and advocacy, with increasing importance on user-generated content and creator influence.
Discover how brands can leverage social commerce and omnichannel strategies to meet consumer expectations and drive conversions in 2025.
In this report, you will learn about:
- The rising influence of social media across all stages of the customer journey.
- The importance of a seamless omnichannel experience in blending online and offline shopping.
- How user-generated content and creator content are shaping consumer trust and purchasing decisions.
- The key role of personalization in motivating shoppers and driving conversions.
