CTV Unwrapped: The 2025 Holiday Ad Trends Report to Help You Outperform

Why you need this report:

• Actionable data from 600+ marketers: Learn why 57% of marketing peers are allocating bigger budgets, while optimizing ad channels and executing campaigns with purpose.
• Performance-driven insights: Maximize measurements — ROAS, incrementality, reach, and more critical metrics to focus your reporting.
• No more holiday ad mishaps: Gain the agility to quickly pivot in response to shifting ad budgets and attribution challenges.

What’s inside:

• CTV’s rise as a top-performance channel
• Budget and channel prioritization and planning insights for the holidays
• Outcome-based ad strategies that optimize results you want

The holiday season waits for no one. Check out this report now to plan smarter, act faster, and outperform other channels with CTV.

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