Beyond the keyword: A marketer’s data-backed guide to GEO

The traditional SEO playbook is no longer enough. As shoppers shift from search bars to AI agents like ChatGPT, Gemini, and Perplexity, the goal has changed: Don’t just be found—be recommended.

New research from Bazaarvoice and EMARKETER, spanning over 5,600 shoppers, confirms that generative engine optimization (GEO) is the new frontier of the digital shelf. This report provides the data and framework you need to navigate this shift and capture the 83% of shoppers already using AI in their purchase journey.

What You’ll Discover in This Report:

• Why 18% of shoppers have already replaced traditional search with AI tools.
• How AI uses human signals (UGC) to move products from “generic” to “highly recommended.”
• Why 62% of shoppers only trust AI recommendations backed by verified photos and reviews.
• A three-step strategy to make your brand Accessible, Authentic, and Abundant for AI engines.
• Tactics for managing the “trust handoff” from AI platforms to your product pages.

Ready to future-proof your digital strategy?