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The Science behind strong Customer Relationships

What do your customers want from their relationship?

Front’s “The Science behind strong Customer Relationships” report, commissioned in partnership with acclaimed social psychologist, Dr. Ron Friedman, reveals the perils of misusing digital communications channels, especially in an economic downturn.

Gain scientific analysis and expert tips broken out by demographics and geography. Learn how to strengthen recurring revenue and ensure sustained success.

Key findings in the report show:

  • Excellent customer service is critical in downturns
  • Chatbots harm customer experiences
  • Niche channels weaken relationships
  • Younger customers can be more patient
  • Strong service differs between regions.

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