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AI in Retail: Leaders Plan for Growth and Infrastructure Readiness

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The pace of artificial intelligence (AI) adoption and investment is extraordinary, especially in retail markets, where consumers are most likely to interact with its influence. AI adoption is driven in part by promises of better customer experiences, increased efficiency, and more informed decision-making.

While not every AI project will yield the expected results, the vast majority can — if they’re managed correctly. But how are retailers handling this AI-driven surge, and is AI living up to the possibilities it fuels?

To assess how retailers use AI, the benefits they see from the technology so far, and the impact of AI on the industry overall, Supermicro and studioID’s Retail Dive surveyed 150 retail executives across Europe and North America.