Discover how to transform fragmented marketing efforts into a focused, data-driven strategy for 2025. This research reveals the challenges B2C marketers face in leveraging cross-channel data and highlights the critical role of AI and predictive technologies in achieving marketing success.
- Learn how to overcome the struggle of activating offline data for cross-channel marketing, a challenge faced by 76% of brands.
- Understand the significant impact of AI, with brands reporting an 89% lift in conversions by integrating predictive AI with first and third-party data.
- Explore the importance of consistent messaging and real-time personalization, with 90% of marketing leaders acknowledging their role in increasing customer engagement.
- Gain insights into the shift towards unified platforms, as 86% of marketing leaders plan to prioritize Customer Engagement Platforms (CEPs) over point solutions in 2025.
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