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The HQ-store disconnect is costing retailers

1,232 Less than a minute

227 retail leaders across North America revealed what’s really getting in the way of great execution, strong retention, and a healthy bottom line. The findings point to one root cause: misalignment between HQ and the store floor.

This report breaks down where the gaps are, what they’re costing retailers, and how leading organizations are closing them.

HQ rates its own communication clarity at 9.13/10. Store managers give it a 5.67.
70% of store leaders say they don’t have a clear voice back to HQ/
Misalignment is driving measurable losses in execution, sales, and staffing.
Disjointed task management is fueling confusion and frontline burnout.
The path forward is clearer than you’d think—and the data shows exactly where to start.