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Fueling the content supply chain: Scaling for platforms shifts and communities

Social platforms are constantly evolving. What worked last year (or even last month) may not work today. With algorithm shifts, new content formats, and changing engagement behaviors, how can brands keep their content flowing?

This session explores how to scale your content supply chain effectively—leveraging social commerce, UGC curation, creator marketing, and product sampling to keep content flowing. Discover strategies to navigate shifting consumer behaviors, tap into the right platforms, and build a future-proof approach to content creation and distribution.

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